VT Wealth, Financial Planning Specialists, is a family-run business, based in Aberdeen and Fraserburgh, who today announced a major rebranding to reflect the company’s values, growth plans and forward-thinking approach to helping their clients across the North East create and gain financial wellbeing.
“I’m absolutely delighted with our new logo, contemporary branding and overall updated identity,” said Vee Thom, Owner and Director of VT Wealth. “VT Wealth was established over four years ago and has gone from strength to strength in a relatively short timeframe, which I’m very proud of. We have a real ambition to utilise our local roots and knowledge to expand, in order to serve the growing needs of more people across the North East. We hope our new brand identity will help us achieve this and provide VT Wealth and our valued clients with more opportunities going forward.”
“Our office move last year to the Marischal Square development on Broad Street, opposite the iconic Marischal College was very exciting. As a small business, to be a part of this vibrant quarter, with its mix of tradition and modern, is a privilege but, it also highlighted the fact we were missing a strong, consistent and recognisable brand to showcase our growing and evolving company,” continues Thom.
“We also made the strategic and emotive decision to invest in a permanent base in Fraserburgh and opened our office there in August 2018. I have strong family ties to the Fishing Industry and this decision also meant we could better serve our loyal client base with local face to face advice,” adds Thom.
“We have spent months creating and finalising our new identity with our team’s Marketing Consultant Rebecca Richmond of re: marcomms Ltd – making sure the final logo symbolised, not only me personally, but also what VT Wealth stands for in terms of our values and high levels of professional client service,” said Thom. “We also took the decision to drop ‘Management’ from our company name to give a more up-to-date feel. We pride ourselves on being a business built on integrity, compassion and experience, taking a clear, forward-thinking approach to Financial Advice with a wealth of knowledge to back that up. Our rebrand represents this, combining an element of tradition with a modern edge to give it longevity. The three lines in the ‘V’ also symbolise my three much loved grandchildren and three children, one of which, Steven, works in the business as a Financial Adviser.”
The logo launch coupled with a new strapline (“Strong Values. Trusted Advice. Wealth of Knowledge”) is a starting point for VT Wealth. The coming months will see the rebranding project include updates to unify the company’s website, graphics, collateral and on and offline communications.
The new brand identity builds upon VT Wealth’s vast experience and passion for high-quality advice and service, but also helps lay a stronger foundation for business growth in the future.